The dawn of the digital era has marked a significant transformation in the way businesses operate. Central to this change is the rise of data science and data operations (Data Ops), two fields that are reshaping the landscape of various industries.
Our approach of fully integrated media planning, included Paid, Earned, Shared and Owned + Technology (PESO+Tech), leveraged expertise from across our practices in an agile process to educate, enroll, and manage candidates throughout the screening process, and to deliver the number of patients needed for the trial.
The study of an early COVID-19 treatment, funded by the U.S. Department of Defense, could only be effective if they could recruit a significant number of participants. Previously, they found that traditional clinical trial recruitment methods were not getting the participation they needed.
Two popular tools for managing customer data are Customer Relationship Management (CRM) and Customer Data Platforms (CDP). In this article, we explore the key differences between a CDP and CRM, including their features, benefits, and limitations. We will also explore how businesses can choose the right tool for their specific needs and goals.