Healthcare Solutions & Services
Clinical Trial Orchestration, PESO Management, Audience Architecture, EMR/EHR Migration/Transfer
A Unified Approach to Healthcare Operations, Data Security & Privacy
Data Security and Privacy in Healthcare has never been more important. In addition to global cyberattacks, new GDPR and US Privacy Laws mean the likelihood of legal consequences for non-compliance have never been higher.
While siloed efforts provide some internal coverage, liability introduced from outside contractors, agencies, and their contractors opens new areas of potential liability not previously considered.
A unified approach is required to identify and remediate areas of exposure, reign in outside liability, and set a robust security and privacy posture going forward.
Compliant and Optimized Solutions
Clinical Trial Support
Clinical Trial Recruiting & Optimization
Extensive clinical trial experience has informed a strategic and compliant approach to clinical trial participant recruiting. Our data driven models optimize the participant funnel from first-click through trial completion. This results in optimized recruiting channels, higher ROI for marketing dollars, and ultimately participant engagement through trial completion.
EMR Migrations & Platform Transfers
Electronic Health Records (EHR) & Electronic Medical Records (EMR)
EHR/EMR Data Migration & Platform Configuration
- EMR/EHR Transfer Between Systems/Platforms
- Data Architecture / ETL
- EMR/EHR Portal Configuration
- Hybrid/Multi Cloud Architecture
- Data Center Migration
End-To-End Media Planning
PESO: Media Strategy, Planning, & Execution
Digital Advertising In Healthcare
PESO media strategy, planning, and execution refers to a holistic approach to media planning that integrates Paid, Earned, Shared, and Owned media. This type of strategy involves considering all media channels available to a business and creating a plan that leverages them in the most effective way possible.
By using PESO media strategy and end-to-end media planning, businesses can create a cohesive and effective media plan that maximizes the potential of all available channels. This type of approach is particularly effective in today’s digital age, where audiences are fragmented and businesses need to be agile and adaptable to stay ahead of the competition.
By integrating all media channels, businesses can create a comprehensive and effective media plan that maximizes their reach and engagement with their target audience.
Innovative Segment Targeting
HCP+ Audience Architecture & Analysis
Data Layering for Advanced Market Segmentation
Audience architecture refers to the process of designing and organizing communication strategies to effectively reach and engage with a specific audience. In healthcare, it is important to understand the different audiences, such as healthcare providers and clinical trial participants, and to tailor communication strategies to their needs. DataOps can improve the process of collecting, storing, and analyzing healthcare data, which can in turn inform audience architecture strategies and improve healthcare outcomes.
Data layering is a technique used in digital advertising to segment audiences based on their behavior, interests, and demographics. It involves collecting and analyzing multiple data sets from various sources, such as website traffic, social media interactions, and customer databases, to create a comprehensive profile of each user. By layering different types of data, advertisers can gain a deeper understanding of their target audience and create more personalized and effective marketing campaigns.
Advanced market segmentation, enabled by data layering, allows advertisers to go beyond simple demographic targeting and tailor their messages to specific audience segments based on their interests and other behaviors. This approach not only improves the relevance of the ads but also increases the likelihood of conversion, as participants are more likely to engage with ads that are relevant to their interests and needs.
Healthcare White Papers & Case Studies
Our approach of fully integrated media planning, included Paid, Earned, Shared and Owned + Technology (PESO+Tech), leveraged expertise from across our practices in an agile process to educate, enroll, and manage candidates throughout the screening process, and to deliver the number of patients needed for the trial.
The study of an early COVID-19 treatment, funded by the U.S. Department of Defense, could only be effective if they could recruit a significant number of participants. Previously, they found that traditional clinical trial recruitment methods were not getting the participation they needed.