Gaming & Interactive Solutions
Interactive Gaming DataOps
DataOps plays a crucial role in the gaming industry by enabling businesses to optimize their development processes, improve game performance, and enhance player experiences. By using agile development methodologies and automated data pipelines, businesses can quickly iterate on game designs and optimize game performance based on real-time data. This approach enables businesses to gain valuable insights into player behavior and preferences, enabling them to develop more engaging and immersive games that meet the evolving needs of their audiences.
DataOps facilitates the use of advanced analytics techniques such as machine learning and natural language processing to create personalized player experiences. By incorporating data analytics into game development, businesses can gain insights into player behavior, preferences, and feedback, allowing them to optimize game design, mechanics, and user interface. By leveraging DataOps in game development, businesses can create innovative and engaging games that provide players with highly personalized experiences, driving player retention and enhancing business revenue.
Compliant and Optimized Solutions
DevOps & DevSecOps
Cloud Architecture & Security
Modern DevOps goes beyond turning on cloud resources – security has to be at the core of everything you do in the cloud. With new capabilities turning on every day, the challenge of securing the cloud grows more complex.
To stay relevant, today’s enterprises have to provide secure, durable cloud based services – but how do you know you are fully secure? Security coverage starts at your own code and moves up through cloud architecture, server maintenance, and monitoring of zero day exploits.
End-To-End Media Planning
PESO: Media Strategy, Planning, & Execution
DataOps Powered Marketing Strategies
DataOps plays an important role in PESO (Paid, Earned, Shared, Owned) marketing in the gaming industry by enabling businesses to collect and analyze data from multiple sources to optimize their marketing strategies. By using automated data pipelines and agile development methodologies, businesses can quickly collect and analyze data from various marketing channels, such as social media, email campaigns, and online advertising. This approach enables businesses to gain valuable insights into their target audience’s preferences and behavior, allowing them to create more personalized and effective marketing campaigns.
The use of advanced analytics techniques such as machine learning and natural language processing is made possible by DataOps, allowing businesses to develop more personalized and efficient marketing campaigns that are highly targeted to their audience. By analyzing data from various marketing channels, businesses can identify the most effective channels and content types for their target audience, allowing them to optimize their marketing budget and improve ROI. This approach also enables businesses to track and analyze the effectiveness of their marketing campaigns in real-time, allowing them to make data-driven decisions and adjust their marketing strategies accordingly. By leveraging DataOps in PESO marketing, businesses can improve their marketing efficiency, drive player engagement, and increase revenue.
Compliant and Optimized Solutions
Lead Generation and Full Funnel Optimization
Full Funnel Lead Capture Optimization
Our data-centric approach avoids the common mistake of optimizing individual channels in favor of a unified approach to the Customer Journey.
Why? Siloed efforts generally lead to a patchwork customer experience which actually undermines business goals. For example, there isn’t any logic in spending $10MM in paid advertising to drive traffic to a website without optimized lead capture.
It takes an ecosystem of technologies and SMEs to truly optimize marketing ROI. In contrast to the previous example, our fully integrated approach leverages shared data streams to cross pollinate SMEs’ insights between PESO efforts, social, email, on site conversion, and content strategies. From first-click to conversion we optimized the customer journey every step of the way.
Case Studies, News & Insights
After years of pushing back deadlines and negotiating data sharing agreements, US Data Privacy laws and GDPR are about to take center stage in 2023.